“As more major brands embrace data driven advertising, they envision a future with both the optimization of campaigns across channels, as well as access to premium inventory,” said Sims. “Tim has his finger on the pulse on evolving customer demand across all channels, and his ability to help customers map that demand to premium content makes him the perfect leader for this role.” Tim Sims has been at the forefront of this shift, working with advertisers and broadcasters to understand the value that CTV unlocks for each,” said Jeff Green, Co-Founder and CEO, The Trade Desk. “In recent years, connected television has become one of the fastest-growing and most important channels within digital advertising. Sims will retain management of the inventory partnerships team as part of his new role. Prior to this role, Sims served as Senior Vice President, Inventory Partnerships, where he oversaw the rapid expansion of the company’s supply side relationships, particularly with the world’s leading connected television providers. Sims, a six-year veteran of The Trade Desk, will be responsible for driving revenue generation and new client acquisition globally. Los Angeles, CA – J– Global advertising technology leader, The Trade Desk, today announced the appointment of Tim Sims as Chief Revenue Officer.
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